Thursday, February 6, 2014

Solange: Our Lady of Pastels

Reason #1999090980 why we all love Solange: her ability to revitalize an already strong brand with her pretty point-of-view.

Recently, she was hired to direct Puma's shoe ad campaign, which she has done in a spectacular show of soft oranges, yellows, pinks, and blues. The photos below remind us of summers long gone and sorbet ice cream bars.

Check out the pairing of pastel separates against bare backdrops, which somehow manage to evoke past and present all in an image:


source